A few years ago, I was working on a website that contained a page with logos of Christian universities where each logo linked to the school's website. I had noticed that one of the logos was not the current one being used by the university and I changed it to the new logo. Since I had assumed that universities did not change their logos very often, I thought I had better check the other logos on the page.
To my astonishment, I found that almost one-fourth of the universities had updated their logos in the past three years. This was my first experience with the rapidly changing world of branding.
Now, I better understand the need to constantly refresh your brand - from your logo to your tagline to your colors. Some schools had even changed their mascots.
How often should a brand be refreshed? And what does it involve? The refreshment of a brand can be major and costly or minor and almost free. It depends on the needs and the circumstances. Here are some pointers:
Let us help you with re-branding your website and your social media. Just give us a call at 682.587.7784.
I grew up in Martin (Tennessee) and have lived in Denver (Colorado), Greenville (South Carolina), and now mostly in the Fort Worth (Texas) area since 1981. I have worked with churches and Christian schools most of my life and am the founder of and a consultant with PS Tech Group. My dedication is Success through Technology.